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Search engine marketing is a type of marketing aimed at promoting a website on search engine results pages. By securing your website in a high position in the search results, SEM will help you generate more traffic and win more customers.

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What is the difference between Search Engine Marketing and SEM?

It is difficult to avoid ambiguity when discussing the differences between SEO (Search Engine Optimization) and SEM. Search Engine Optimization or SEO has always been considered an organic promotion, while opinions on SEM have changed over time. Getting your website to the top of the search engine results page can include organic promotion and paid advertising, such as PPC (Pay Per Click) ads. Sear

At first, the term SEM included both paid and organic strategies. In this case, SEO appears as part of SEM. However, marketers increasingly use “search engine marketing” only for paid activities, making SEM and SEO two categories. To avoid confusion, we will use the word SEM only to refer to paid search advertising.

Why is Search Engine Marketing Essential?

Along with SEO, SEM helps your business rank at the top of search results on Google, Bing, and other search engines. The first page of search results gets more than 71% of all clicks.

Search engine marketing is becoming increasingly significant as a traffic generation channel. While click-through rates from organic search results have fallen 13% in the first quarter of 2019, SEM has skyrocketed 75% in the same span.

Better yet, audiences are loyal to SEM. 75 % said paid search ads help them find the information they’re looking for, and more than 30% clicked on a paid search ad because it directly responded to their search query.

This data shows that SEO is an excellent traffic source and a channel for customer acquisition. Read on to find out how your company can benefit from SEM.

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Why Write For Us at Technologyify – Search Engine Marketing Write For Us

If you write for Technologyify, you get the following:

  • If you register for Technologyify, your business-targeted clients can be readers of our blog; thus, you can have massive exposure.
  • You can also link to your site in the article(blog), which shares SEO value with your website.
  • This will help in building a connection with your targeted audience.
  • Our presence is also on Social Media like Twitter, Instagram, Facebook, LinkedIn, etc., and we will share your article(blog) on our social channels.
  • If you write for Technologyify, your brand, and the content will be visible globally.

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