Apps are now an indispensable part of our lives; indeed, it would be difficult to function without one app or another. We use them for everything from entertainment to financial planning, trading shares to shopping the latest trends. There are millions of apps out there for people to download, each of which promises to enrich our lives or benefit us in some way.
With so many apps on the market, what convinces people to move forward and choose an app to download? Answering this question is absolutely crucial for developers and is key to ensuring their app is a success. We’ve listed some of the factors that can influence a user’s decision to download an app. Keep reading to find out more.
The App’s Position in the Charts
Be it on the App Store or Google Play Store. Apps are compiled into lists for users to browse and explore. However, users don’t tend to scroll very far down these lists and will opt to download apps that appear nearer the top.
What determines where an app will appear on these charts? The number of downloads is a major factor. The more times an app is installed, the higher it will appear on the list. This can seem counterintuitive, as new apps with very few downloads will be ranked further down in the lists, where they will see less attention from users and struggle to climb the charts. This is why many developers decide to buy app installs in these crucial preliminary stages. This can give their app an early boost, drive it up the charts and encourage further downloads.
Reviews
Reviews are integral to modern digital businesses and e-commerce. They give potential customers a chance to see what other consumers think about products, and they can significantly influence a customer’s decision to make a purchase. Apps are no different; having good reviews can be an enormous benefit to your app and can see your app perform far better than competitors. Bad reviews can be a black mark against a product and can have a seriously detrimental effect on business performance.
Is The App Unique?
There are currently more than seven million apps available across all major platforms. What this means is that the app industry is incredibly competitive, and there will naturally be overlap between apps that serve similar purposes. If you want to convince people to download your app, you must ensure that your app offers something that its direct competitors don’t. If your app is the same as hundreds of others out there, your potential user base will be split, and you will see far fewer downloads. In the development process, ensure your app has a unique hook or selling point to set it apart from the competition.
Conclusion
It can be tricky to pinpoint what exactly convinces people to download an app. However, there are several factors that we do know are at play. The app’s position in the charts can have a major influence, as can reviews from other users and how unique consumers perceive the app to be.