Insurtech – Definition, Understanding, Criticism, Works, and More

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Insurtech Definition

Insurtech refers to technological innovations designed to eliminate the savings and competition of the current model of insurance manufacturing. And also, insurtech is a mixture of the words “insurance” and “technology,” inspired by fintech.

The belief that drives insurance companies and ventures capital savings in the space is that the insurance industry is ready for innovation and disruption.

Insurtech explores avenues that large insurance companies have less incentive to exploit, such as offering ultra-personalized policies, social security, and using new data feeds from internet-enabled devices to dynamically price bonuses based on observed behavior.

Insurtech is a fintech-type term for a company that uses technology to disrupt the insurance industry.

Understanding of Insurtech


Insurance is an old business, one of the oldest financial companies, and it tends to favor those with a lot of money and a long history in the market. Traditionally, general actuarial tables have been used to assign policy applicants to a risk category. The group is then adjusted so that enough people group to make sure your policies are cost-effective.

This approach, of course, results in some people paying more than they should base on the fundamental data equations used to group people together. Among other things, insurtech is looking to tackle this data and analytics problem head-on. We use the inputs from all devices of the devices, counting the car’s GPS tracking on the activity trackers on our wrists.

These companies create more defined risk pools, allowing products to price more competitively. In addition to healthier pricing models, insurtech startups are testing the waters in some potential game-changers.

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These include the use of artificial intelligence (AI) trained in deep learning to manage the tasks of brokers and find the right mix of policies to complement an individual’s coverage. There is also an interest in using apps to integrate disparate policies into a single project management and monitoring platform, creating on-demand insurance for micro-events like borrowing a friend’s car.

We adopt the peer-to-peer model to create personalized group care and encourage positive choices through group reimbursements. In addition, the global insurtech market expects to grow by 41% per year between 2019 and 2023.

Criticism of Insurtech

While many of these developments are long overdue, there are reasons why traditional roofing companies are so reluctant to adapt. We are securing a highly regulated industry with many layers of jurisdictional legal baggage to deal with.

As such, big companies survive this long by being incredibly cautious. This has kept them away from working with startups, let alone startups in their own very stable industry. This is a bigger problem than it looks, as many insurance startups still need traditional underwriters to manage to underwrite and manage catastrophic risk.

That said, more and more insurtech startups are capturing consumer interest with a refined model and a user-friendly approach. They may find that obligatory players are excited about the insurtech impression and are interested in buying some innovations.

How does Insurtech Work?

Insurtech is new by definition; its demands are constantly evolving. In general, insurtech rationalizations improve back-end processes, improve the customer experience, and protect the insurance company’s money.

One concern surrounding insurtech is the issue of confidentiality. Insurance companies keep confidential information about their clients, so any new technology that introduces must have robust security protocols.

Chatbots and smartphone apps are examples of how insurtech streamlines the backend procedure. Insurance companies are no longer essential to hiring customer service employees to address each customer’s concerns.

Many can respond with chatbots that automatically respond to requests day and night. In addition to reducing the customer service experience, it also saves the business money.

Smartphone applications also bring back the customer experience. Instead of printing photocopies of licenses and other documents, customers can take a photo with their phone and send it through the app. In addition, it saves time and money for both the client and the company.

Types of Insurtech


Here are some of the types of insurtech that you can expect an insurance company to use. Some of these tech elements will eventually be phased out by newer technology, while others will evolve and remain a vital aspect of insurtech.

1. Artificial Intelligence

Artificial intelligence (AI) refers to software capable of performing functions typically associated with humans, such as reasoning and learning.

Chatbots, which are essentially computer agendas that can communicate with customers orally or handwritten, are examples of insurtech AI.

2. Machine Learning

Another type of insurtech is machine learning, which is a sub-category of AI. As the name suggests, machine learning is a skill that allows machines to “learn” over time.

It uses algorithms to mimic the neural networks of the human brain. Machine learning enables computers to acquire knowledge by extracting patterns from raw data rather than following specific instructions.

Insurance companies collect large amounts of data, but companies without insurtech only use 10% of that data. Knowing the machine enables insurers to leverage their data more efficiently and extract valuable information. Here are some habits that insurers are using (or likely will use) machine learning.

Risk Modeling: Analysis of loss data to predict the risk of future losses.

Demand Modeling: Use of mathematical models to estimate premiums and predict future demand for products.

Fraud Detection: Identifying patterns of fraudulent behavior with machine learning is not evident to human experts.

Claims Processing: Automation of the declaration and processing of claims.

Subscription: Using machine learning to help subscribers analyze data collected from applicants, report bugs, and verify accuracy.

3. Internet of Things

Another type is the Internet of Things (IoT). This term refers to standard machines (such as refrigerators and televisions) that connect to the Internet. An example of IoT is telematics, the electronic devices in vehicles to collect, receive, store and transmit data over a network.

Many companies that own fleets of vehicles prepare them with GPS-enabled devices. These devices can track vehicle location and driving speeds, braking patterns, acceleration, and other habits. Commercial auto insurers can use device usage data to offer discounts, improve safety, and analyze accidents.

Like Fitbits and Apple Watches, wearable technology is another example of IoT used in insurtech. And also, insurers could offer an incentive to customers who bring these technologies behind the wheel.

4. Applications for Smartphones

Insurtech smartphone apps can design for customers, businesses, or both. Claims from insurance companies have simplified the insurance process for people on both sides of the transaction.

5. Drones

Some insurers use drones, especially property insurers. Drones can inspect things when it would be dangerous to send humans to study, such as rooftops and disaster areas.

Also, accident insurers might discover the usefulness of drones for inspecting and photographing the scene of a car accident. This technology can also help make your workplace safer.


Insurtech is the use of technological innovations designed to make today’s insurance classic more efficient. Thanks to data analysis and artificial intelligence technologies, insurtech allows products to price more competitively.

There are wafts for insurtechs, especially regulatory issues and the reluctance of well-known underwriters to work with them.

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