It is a proven fact that consumers only buy what they are familiar with. No matter how good your product is, no one will purchase it if they are not aware of it. This is why advertising is so crucial. You can make use of advertising to educate your customers about your product and its qualities. Now that we’ve proved the value of advertising, we must also choose the best advertising platforms to use. There are many different Digital Advertising Platforms on the market, and choosing the ideal one can be difficult.
Don’t worry; in this post, you’ll learn about the three most popular Digital Advertising Platforms so you can pick the best one for your business. However, in order to reach a bigger audience, it is beneficial to use an integration of multiple Advertising Platforms.
Digital Advertising Platforms
Digital advertising refers to any advertising that takes place on the internet. Advertisers can put ads on a variety of Digital Advertising Platforms, each with its own set of campaign management tools. Each channel supports many sorts of digital media and positioning possibilities for grabbing the attention of potential clients. On different channels, advertisers are paid differently depending on various different parameters. Advertisers’ main priority is buying ad space on publishers’ websites in order to reach their target audience. Advertisers buy digital ads programmatically or through direct, one-to-one partnerships.
Advertiser campaign management systems enable serving and managing advertising across many ad channels easier for advertisers. Digital channels include video, social, mobile, display, and search. Because they are required to bid and serve ads in real-time via ad exchanges, DSPs are contained in advertiser campaign management packages.
Top 3 Digital Advertising Platforms
Google is the world’s most popular search engine. Every day, people use Google to find out what to do, where to go, and what to buy. Google is widely known for Google Ads, one of the most effective online advertising platforms. When someone searches for products or services similar to yours, Google Ads may appear. When it comes to attracting new clients, timing is everything. A well-timed and well-placed advertisement can make all the difference in a company’s success or failure. Google allows you to reach person who are looking for products similar to yours, which increases your chances of converting them into your customers.
Google Ads offers a lot of benefits that place them among our top 3 advertising platforms:
- Extensions for Promotions
- Custom Intent Audiences
- Call Only Ads
- Message Extensions
- Ad Variations
Linkedin is a fantastic place to meet person for business purposes. And also, Linkedin Ads is one of the most popular online ad platforms. If you’re wanting to reach out to people in the business world, such as job seekers, corporate employees, and entrepreneurs, this is the appropriate option for you.
There are four different sorts of LinkedIn ads:
- Sponsored Content
- Sponsored Messaging
- Text Ads
- Dynamic Ads
Do you have any questions about how Facebook Ads work? Facebook can also be used as a platform for advertising. When customers interact with any Facebook service, Facebook collects data about them. When you provide a firm your email address or phone number, it is paired with your Facebook profile, and Facebook utilizes this information to show you personalized adverts that you might be interested in. It also gathers geographic information in order to show you products that are available in your neighborhood.
All you have to do if you’re a Facebook Advertiser is tell them a few things:
- Your Company’s Objective
- Your target audience
- Choose a platform to run the advertisement
- Your Budget
- Select an Ad Format
After that, Facebook places your ad on its Ad Auction, which allows it to show it to potential customers. Facebook’s Ads Manager allows you to track and monitor the progress of your ads.
Challenges in Manual Methods to Integrate Data
Manual data integration is a huge task, and anyone wanting to take it on must evaluate all of the obstacles. Data integration is done manually using spreadsheets, custom scripts, and macros, among other methods.
This presents a number of difficulties:
- It takes a long time to complete. Companies today demand real-time updates to dashboards and reports, which is impossible to deliver manually.
- In case of data loss or data corruption, the data has to find manually and then we have to troubleshoot it, which is inefficient and increases the risk of error.
- Data silos exacerbate the difficulty of data management.
- Data from many sources come in a variety of formats, requiring diverse skill sets to grasp and handle.
Hevo: Integrate your Data in 3 Steps
Using a data integration platform like Hevo, all of the obstacles of using manual methods for data integration may be simply handled. Now, in three easy steps, you can combine data from many platforms:
- Step 1: Connect: Simply provide the credentials to connect your Sales & Marketing data sources with Hevo.
- Step 2: Integrate is the second step. Integrate data from different sources, store it in our fully managed data storage, and prepare it for analytics.
- Step 3: Analyze: In your selected BI tool, connect and view your unified data to generate actionable insights in minutes.
You now know everything there is to know about the top 3 Digital Advertising Platforms on the market. You can choose any of them according to the requirements of your business and can also go for a combination of them. In this article, you also got to know about Hevo, a tool that will combine all of your data.